Lisbon, December 4th, 2019 – Rovensa has completed the acquisition of the Ecuadorian company Rodel Flowers (“Rodel”), which will be integrated into Rovensa Crop Nutrition business unit (“Tradecorp”).
With over 20 years of history, Rodel has been an important partner for Tradecorp in Ecuador, being its exclusive distributor of chelates and biostimulants ranges. Rodel currently holds a leading position in the distribution of crop nutrition specialised products to the flowers market in Ecuador.
Eric van Innis, CEO of Rovensa, underlines that “Rodel represents a compelling opportunity to extract synergies among Rovensa business units”, explaining that “the company’s network and local structure will serve as a local platform to leverage our growth in the Ecuador, not only in flowers but also by expanding into other crops. ”
With this acquisition, Rovensa is “on track to be a global partner with unique and innovative solutions, adapted for all crops and local specific needs, covering most of the plant input spectrum in major world markets.”
Following this acquisition, Eric van Innis notes that “Rovensa will continue to explore new opportunities to complement organic growth with acquisitions so that it can fulfil its mission to feed the planet with safe and healthy solutions enabling a balanced and sustainable agriculture.”